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Privacy Policy 

Effective date: May 7th 2025

Innerform Pilates Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal data when you use our services, visit our website www.innerformpilates.co.uk, or interact with us.

1. Who we are

  • Company: Innerform Pilates Ltd

  • Company number: 16057051

  • Registered office: 18 Clarendon Rise, London, England, SE13 5EY

  • Contact email: contact@innerformpilates.co.uk

2. What data we collect

We may collect the following personal data when you interact with us:

  • Name and contact details (e.g., email, phone number)

  • Booking and membership details (via Mindbody)

  • Payment details (handled securely via third-party processors)

  • Marketing preferences and communications

  • Website usage data (via Google Analytics, cookies)

We do not knowingly collect data from anyone under the age of 18.

3. How we use your data

We use your personal data to:

  • Provide our Pilates classes and services

  • Manage bookings, payments, and memberships

  • Communicate with you about your bookings or our services

  • Send you marketing emails, offers, and news (only if you’ve opted in)

  • Improve our website and marketing through analytics

4. Legal basis for using your data

We rely on:

  • Performance of a contract (to deliver services you’ve requested)

  • Consent (for marketing emails and non-essential cookies)

  • Legitimate interests (for running and improving our business, where your rights are not overridden)

5. Marketing

We will only send you marketing emails or updates if you have actively opted in. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@innerformpilates.co.uk.

6. Sharing your data

We may share your data with:

  • Service providers (like Mindbody, Wix, Google Analytics) to help deliver our services

  • Legal authorities if required by law

We do not sell or share your personal data with third parties for their own marketing.

7. International transfers

Some of our service providers may transfer data outside the UK or European Economic Area (EEA). When this happens, we ensure appropriate safeguards (like standard contractual clauses) are in place.

8. Data retention

We keep your personal data only as long as necessary for the purposes we collected it, or as required by law. Typically:

  • Booking and membership data: retained for up to 7 years (for accounting/legal reasons)

  • Marketing data: retained until you withdraw consent or unsubscribe

9. Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent (where we rely on it)

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us at contact@innerformpilates.co.uk.

10. Updates

We may update this Privacy Policy from time to time. Please check back regularly for changes.

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